The Phat Startup Hosts Panel Discussion with Social Media Expert Gary Vaynerchuck
Black Enterprise magazine September/October 2017 issue

The name Gary Vaynerchuk holds weight in many arenas, especially when it comes to social media. The CEO of VaynerMedia, a brand consultancy agency that has helped various big-name clients like PepsiCo and General Electric build their presence on social, has a gloves-on approach to business and he’s knocking out any contenders who approach his area of the ring. (Trust, he’ll tell you…and his contenders.) But the natural born hustler will also tell you he’ll be right there waiting to assist if you need it.

Vaynerchuk, who released Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World last November, engaged in a candid conversation with The Phat Startup founder James Lopez, which was followed by a gem-filled Q&A session. The conversation ran the gamut from Vaynerchuk’s first venture as a lemonade stand manager (yes, he ran seven across his New Jersey neighborhood) and his start in social media, quickly becoming one of the top 25 people to follow on Twitter, to the nuances of social interactions and his admiration for Kendrick Lamar.

Take a look at what went down at The Phat Startup’s latest event with Vaynerchuk:

(Storify courtesy of Michael Ambassador Bruny, @ambassadorbruny)

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.